Start a cake business and make it work

30 years of running a successful cake business have gone into this class. Everything you need to know to start and run a cake business and more!

Class Dates Tue 9th Jan, 2018 - 4 spaces left

Wed 28th Mar, 2018

Class Details Tutor: Louise Wilson
Time: 9am - 5.30pm
Skill Level: Beginner
Cost: £199
Equipment: No equipment is required.
Class size: This class has a maximum of 12 students.

What will you learn in this class?
  • Where to start, what you should consider first
  • Writing a business plan
  • Business ownership, self employed, partnership or limited company?
  • The law
  • Choosing a business name
  • Startup costs
  • Ongoing costs
  • The many different types of insurance for this line of business that are available, and what do cake makers really need?
  • Book-keeping and keeping records
  • Working out your hourly rate
  • Calculating cake costs and what you need to include
  • Different ways to market your new cake business
  • Free marketing opportunities that are available
  • Paid-for advertising, online and offline
  • Getting brochures and flyers printed
  • Wedding fairs and other events for promotion
  • Getting a website
  • Advertising your website online
  • Environmental Health and your property
  • Health and Safety guidelines
  • Environmental Inspections, what to expect
  • Food safety for business
  • Food labelling and packaging - what you must do to comply with regulations
  • Labelling cakes for sale (for market stalls)
  • Employing staff
  • Trading Standards
  • Data protection
  • Copyright of your work and others and how to protect it
  • Dealing with customers
  • Taking an enquiry, developing ideas and giving a quote
  • Useful forms that you should use for disclaimers and your protection
  • Pricing your cakes correctly and for profit
  • Designing cakes for your customers
  • Working with dummy cake
  • Using fresh flowers on cakes

Why should you come to this class? This is a class like no other! The development of this class has taken over a year of work. During this time our Head Teacher Louise Wilson has drawn on over 30 years experience in the cake decorating industry, and written a book that will accompany this class (you will be given a copy as you arrive). The book contains everything you need to know to get you started running a profitable business making cakes for the public.

This class is aimed at anyone thinking of starting a new cake business, or to the hobby baker who is ready to take the leap and make it official! We cover every aspect of running your business from picking a good name, to taking your first order, dealing with multiple orders, and promoting yourself.

What will you need to bring to this class? As it's a full day class, you may bring a packed lunch with you. The Cake Makery will provide tea, coffee and cold refreshments as needed!

What will you take home from this class? Lots of knowledge on getting started and running a successful cake business! As well as being fired up from the class, you will also be given a comprehensive book that accompanies the class. It covers everything that we teach you, but in even more detail!

You will take part in small group sessions and be given challenges along the way to reinforce the huge amount of information we plan to give you during this class!

Class level This class is for home cake bakers, hobby bakers and bakers who are new to the cake decorating world, and those who want to get ahead with the business part, and get down to making some amazing cakes! It will also serve as a refresher course to those who have been doing this a little while, but still have questions.

Class times This is an 8 hour class in total. This is an 8 hour class in total. The class starts at 9.30am and runs until 5.30pm.

There is a maximum of 12 students per class.

Class dates Tue 9th Jan, 2018 - 4 spaces left

Wed 28th Mar, 2018


About your teacher Lou grew up baking and decorating cakes for fun with the family. Her first Christmas cake was made when she was just 15.

Lou's training was originally in graphic design and illustration, and she spent 10 years working in graphics and running her own business. There were always amazing cakes for family and friends' special occasions!

However the arrival of Lou's two children was life changing. A new home-based occupation needed to be found and the old love of baking combined with the natural artistic talent, lead to the birth of Lou's Amazing Cakes.

After more than 20 years of commercial cake decorating, many people have asked after Lou's skills. Amazed that people wanted to learn from her, Lou was tentative when she first started demonstrating her sugarcraft, but quickly found it rewarding and enjoyable. She is an accredited demonstrator for the British Sugarcraft Guild and regularly demos for them around the UK.

When Elly called Lou in early 2011, it came at a time when Lou was rethinking the balance of her business. Lou was considering teaching and passing on her skills on a more full time basis, but still wishing to continue some commercial work as Lou's Amazing Cakes. Meeting with Elly made that development easy and sparked the start of an exciting new sugarcraft school - The Cake Makery.

Lou still makes amazing cakes for customers and now also enjoys passing on her years of experience and knowledge of sugarcraft. She is also regularly featured in Squires Kitchen's Wedding magazine, is one of the Wedding Cake Showroom entrants at the annual Squires Exhibition in Farnham, and won Gold and First Place for her painting on cakes entry in this year’s competition at the show.

The Cake Makery is delighted to have Lou as our head teacher, and she leads the way with her informative classes, leaving her students buzzing with the confidence to go home and use their new skills and tips to create their own amazing cakes.

One day you will wake up
and there won't be any more time to
do the things you always wanted.
Do it now!
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